Motivation is continuous process of igniting the inherent talent and aspirations of entrepreneurs to drive them to achieve their organisational objective and goal.
The term motivation is derived form “motive” and motive is the state of mind that control you behaviour.
Factors that effect motivation are:-
- Internal factors
- External factors
Internal factors:- These factors vary from person to person, family background, education level, friend circle, willing to work etc. example of the internal factors are:-
- Desire to work
- Level of education
- Working experience
External factors:- These factors are same for everyone but to get motivation we have to grab them. examples are:-
- Resources available
- Government Support
- Environmental Support
- Market Support
- Economical Condition