An interactive, integrative prospect communication and contact program that spans the traditional funnel of search though measurable action or behaviour" when the company targets the customer directly, like by door to door marketing, outbound calling, by e-mails, by catalogues etc. This is for the Existing customer or for the group of people which is targeted by the company or for a specific community of people. Company do it on the database after R&D.
Indirect marketing is a non-interactive, non-integrative prospect communication, it is just another word for advertising mediums (like cell phones and social networks), which can be used in either branding marketing (which is indirect)This a very general term of marketing in this number of people targeted by the company or u can say all general people, it is only for the inform peole that we have this product in market. like on road banners, online adds etc.
Photo by jurvetson